Market development funds

How it is used

Use in channel programmes; eligibility, prior approval and evidence of spending depend on the programme rules.

Example sentences

1. The distributor requested market development funds for a demonstration day with local installers.

   The funding supports partner-led demand creation rather than a buyer discount.

2. We submitted attendance records when claiming the approved market development funds.

   Programme claims may require evidence that the planned activity happened.

Common collocations

• apply for market development funds
• approved market development funds

Related terms

• lead generationThe work of finding and attracting new potential customers, through activities such as events, ads, content, cold outreach and referrals.
• demoA live showing of how a product works, given to a potential customer so they can see how it would solve their problem.

More terms: Account Management

• CRM
• account manager
• upsell
• cross-sell
• key account
• customer retention
• churn
• renewal
• customer lifetime value
• check in
• sales territory
• account mapping