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Sales & Retail vocabulary · Merchandising & Stock

Category captain

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, category captain means: A supplier chosen to advise a retailer on managing a whole product category, including assortment and shelf layout.

In Turkish: kategori yönetimine danışman tedarikçi

How it is used

Use for a supplier's advisory role across a category; the retailer remains responsible for its own decisions.

Example sentences

  1. The category captain proposed a shelf layout covering several competing detergent brands.

    The advisory work concerns the category rather than only one supplier's products.

  2. The retailer checked the category captain's recommendation against independent sales data.

    The retailer evaluates advice instead of automatically adopting it.

Common collocations

  • appoint a category captain
  • category captain recommendation
  • merchandisingThe planning and display of products in a shop, including what to sell, how much to stock, where to place it and how to price it, so that customers buy more.
  • planogramA diagram that shows exactly where each product should be placed on a shelf or display, including how many items face the customer.

More terms: Merchandising & Stock

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