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E-commerce vocabulary · Cross-Border Sales

Localization

Meaning in e-commerce, with examples

/ˌloʊkələˈzeɪʃən/nounCommon term

In e-commerce, localization means: Adapting a store for a particular country, including language, currency, sizes, units, payment methods, legal texts and cultural details, not only translating the words.

In Turkish: yerelleştirme

How it is used

Used when entering new markets. Teams plan, budget and test localization, and often work with native-speaking translators. Developers shorten it to l10n. UK spelling is localisation.

Example sentences

  1. Good localization for Germany meant changing our sizes, payment options and return texts.

  2. Machine translation alone isn't localization; customers notice the mistakes.

Common collocations

  • website localization
  • localization costs
  • localize a store
  • translation and localization
  • cross-border e-commerceSelling products online to customers in other countries, which brings extra work such as customs, international shipping, currencies and local languages.
  • multi-currencyDescribes a store or system that shows prices and accepts payments in several currencies, so customers can shop in their own money.
  • product descriptionThe text on a product page that explains what the item is, what it is made of, how it is used and why someone might want it.
  • payment methodA way a customer can pay for an order, such as a credit or debit card, bank transfer, digital wallet or cash on delivery.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Cross-Border Sales

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