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E-commerce vocabulary · Returns and Customer Service

Bracketing

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, bracketing means: Ordering several versions of a product to compare at home, with the intention of returning some of them.

In Turkish: karşılaştırmak için birden fazla seçenek sipariş etme

How it is used

Use in online retail returns analysis, especially for sizes or colours; it does not necessarily mean the goods were used improperly.

Example sentences

  1. Bracketing explains why many customers ordered two shoe sizes and returned one.

    The returns are planned comparisons rather than evidence that both versions are faulty.

  2. Better fit information may reduce bracketing without discouraging genuine purchases.

    More confidence in selection can reduce the need to order alternatives.

Common collocations

  • bracketing behaviour
  • reduce bracketing
  • bracketing and returns
  • product variantOne version of a product that differs from the others in a feature such as size, colour or capacity, usually with its own SKU and stock.
  • returnA customer sending a purchased product back to the seller, for example because it does not fit, is faulty or is not what they expected.

More terms: Returns and Customer Service

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