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E-commerce vocabulary · Product Listings and Catalog

Product variant

Meaning in e-commerce, with examples

nounCore term

In e-commerce, product variant means: One version of a product that differs from the others in a feature such as size, colour or capacity, usually with its own SKU and stock.

In Turkish: ürün varyantı, ürün seçeneği

How it is used

Used in store admin panels and marketplace listings. Sellers create, group and manage variants under one parent product, so customers choose options on a single product page. People usually just say 'variants'.

Example sentences

  1. This sneaker has 24 product variants: six sizes in four colours.

  2. The red product variant is selling three times faster than the others.

Common collocations

  • create variants
  • size and colour variants
  • parent product
  • variant SKU
  • select a variant
  • SKUShort for stock keeping unit: a unique code a seller gives to each product and each version of it, such as a size or colour, to track stock and orders.
  • product pageThe page of an online store that shows one product in detail, with its photos, price, description, options and an add-to-cart button.
  • product listingThe entry for a product on a marketplace or store, made up of its title, photos, price, description and details; also the work of creating these entries.
  • stock levelThe number of units of a product that a seller currently has available, usually tracked per SKU and per warehouse.
  • filterAn option on a category or search page that lets shoppers narrow the products shown by features such as size, colour, brand or price.

More terms: Product Listings and Catalog

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