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E-commerce vocabulary · Product Listings and Catalog

Variation theme

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, variation theme means: The attribute or combination of attributes used to organize related versions within a product listing.

In Turkish: varyant gruplama ölçütü

How it is used

Listing teams choose a variation theme such as colour or size and colour, subject to the channel's supported options.

Example sentences

  1. We changed the variation theme to size and colour before adding the new shirts.

    The grouping now distinguishes products along two dimensions.

  2. The selected variation theme cannot represent differences in battery capacity.

    The listing structure must support the actual distinction between versions.

Common collocations

  • select a variation theme
  • supported variation theme
  • change the variation theme
  • product variantOne version of a product that differs from the others in a feature such as size, colour or capacity, usually with its own SKU and stock.
  • product catalogThe full set of products a business sells, together with their information such as names, categories, prices, variants and images.

More terms: Product Listings and Catalog

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