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Customer Service vocabulary · Customer Service Basics

Customer loyalty

Meaning in customer service, with examples

nounCommon term

In customer service, customer loyalty means: A customer's wish to keep buying from the same company, even when competitors are available.

In Turkish: müşteri sadakati, müşteri bağlılığı

How it is used

Built through good products, good service and rewards. Loyalty programmes or loyalty schemes give points or discounts to repeat customers. Net Promoter Score is often used as one measure of customer loyalty.

Example sentences

  1. One badly handled complaint can damage years of customer loyalty.

  2. The airline rewards customer loyalty with free upgrades.

Common collocations

  • build customer loyalty
  • loyalty programme
  • earn customer loyalty
  • brand loyalty
  • customer retentionKeeping existing customers so that they continue buying from or using a company, instead of leaving for a competitor.
  • Net Promoter ScoreA measure of customer loyalty based on one question: how likely, on a scale from 0 to 10, a customer is to recommend the company to a friend.
  • customer satisfactionHow happy customers are with a company's products, its service or a single interaction; also the measure of this happiness.
  • go the extra mileTo make more effort than is expected in order to help someone or to do something well.

More terms: Customer Service Basics

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