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Sales & Retail vocabulary · Targets, Metrics & Commission

Sales mix

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, sales mix means: The relative contribution of different products, services or categories to a company's sales.

In Turkish: satış bileşimi

How it is used

Specify whether the mix is measured by revenue, units or another basis when comparing periods.

Example sentences

  1. The sales mix shifted towards maintenance services while equipment revenue stayed flat.

    A category can gain relative importance without every category growing.

  2. Our sales mix report separates premium tools from their replacement parts.

    The chosen categories determine what the report reveals about the business.

Common collocations

  • change in sales mix
  • sales mix analysis
  • marginThe difference between what a product sells for and what it costs, often shown as a percentage of the selling price.
  • KPIKey performance indicator: a number that shows how well a person, team or store is doing against an important goal, such as daily sales or conversion rate.

More terms: Targets, Metrics & Commission

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