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Product Management vocabulary · Requirements & User Stories

Feature

Meaning in product management, with examples

/ˈfiːtʃər/nounCore term

In product management, feature means: A piece of functionality in a product that lets users do something, such as search, dark mode or saving a payment card.

In Turkish: özellik, işlev

How it is used

One of the most frequent words in product work. Teams build, ship, launch, test and remove features. PMs often warn against becoming a feature factory, a team that ships many features without checking whether they solve real problems.

Example sentences

  1. The new export feature is the item our enterprise customers ask for most.

  2. We shipped five features last quarter, but retention didn't move.

Common collocations

  • build a feature
  • ship a feature
  • new feature
  • feature set
  • feature factory
  • feature requestA suggestion from a customer, user or colleague asking for a new feature or for a change to an existing one.
  • feature flagA switch in the code that lets a team turn a feature on or off for some or all users without releasing a new version of the product.
  • shipTo release a product, feature or fix to users so that they can actually start using it.
  • adoptionThe extent to which users start using a product or a new feature, usually measured as the share of eligible users who have tried it or use it regularly.
  • user storyA short description of a feature written from the user's point of view, usually in the form “As a [type of user], I want [goal] so that [benefit].”

This word in other fields

The same English word can have a different meaning in another field:

More terms: Requirements & User Stories

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