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Business English vocabulary · Office Idioms and Phrases

Low-hanging fruit

Meaning in business english, with examples

idiomCommon term

In business english, low-hanging fruit means: Tasks, problems or opportunities that are easy to deal with and bring quick results, so they are usually tackled first.

In Turkish: kolay kazanımlar, en kolay hedefler, ilk elde yapılabilecekler

How it is used

Common in strategy, sales and improvement projects: 'Let's go for the low-hanging fruit first.' The image is fruit on the lowest branches, which is easy to pick. It takes a singular verb: 'the low-hanging fruit is…'.

Example sentences

  1. Fixing the checkout page is low-hanging fruit; it could raise sales straight away.

  2. We've already picked the low-hanging fruit, so the next savings will be harder.

Common collocations

  • go for the low-hanging fruit
  • pick the low-hanging fruit
  • a lot of low-hanging fruit
  • low-hanging fruit first
  • get the ball rollingTo start an activity, process or discussion, often by being the first person to do or say something.
  • on my radarDescribing something you know about and are paying attention to, even if you are not working on it right now.
  • KPIShort for key performance indicator: a measurable value that shows how well a person, team or company is achieving an important goal.
  • takeawayThe main idea, lesson or message that people should remember after a presentation, meeting or report.

More terms: Office Idioms and Phrases

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