Okuzeka
Social Media & Content Creation vocabulary · Engagement and Reach

Sentiment

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, sentiment means: The attitude or emotional tone expressed in people's responses, often described as positive, negative or neutral.

In Turkish: duygu ve tutum, izleyici tutumu

How it is used

Teams monitor audience sentiment in comments; sentiment analysis is the method of examining it, not the attitude itself.

Example sentences

  1. Audience sentiment improved after we explained the delay.

    The reactions became more favorable following clarification.

  2. The report separates negative sentiment from neutral questions.

    A question is not automatically a negative reaction.

Common collocations

  • monitor sentiment
  • positive sentiment
  • social listeningTracking what people say online about a brand, its competitors or a topic, including posts that do not tag the brand directly.
  • backlashA strong, negative public reaction to something a person or brand has said, done or posted.

More terms: Engagement and Reach

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: