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Social Media & Content Creation vocabulary · Content Strategy

Newsjacking

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, newsjacking means: Creating timely content that connects a brand or message to a news event already attracting attention.

In Turkish: gündemdeki haberden yararlanma

How it is used

Marketers discuss newsjacking when responding quickly to news; relevance and sensitivity matter more than speed alone.

Example sentences

  1. The team considered newsjacking after the new accessibility standard was announced.

    A current announcement creates a relevant communication opportunity.

  2. Their newsjacking attempt failed because the product connection felt forced.

    Weak relevance undermines the timely content idea.

Common collocations

  • newsjacking opportunity
  • newsjacking campaign
  • trendA sound, format, challenge or topic that many people copy or talk about on social media for a short period.
  • content strategyA long-term plan that decides what content to create, for whom, on which channels, and for what business or communication goals.

More terms: Content Strategy

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