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Social Media & Content Creation vocabulary · Engagement and Reach

Earned media

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, earned media means: Exposure gained through other people's independent coverage, recommendations or sharing rather than purchased placement.

In Turkish: kazanılmış medya

How it is used

Teams distinguish earned media from paid placement and channels they control; exposure can be favorable or critical.

Example sentences

  1. The newspaper's independent review gave the launch earned media coverage.

    A third party provides exposure without purchased placement.

  2. Our report lists earned media separately from sponsored posts.

    The classification distinguishes independent exposure from paid content.

Common collocations

  • earned media coverage
  • generate earned media
  • shareTo pass your own or someone else's content on to other people, for example by sending it in a message or posting it to your story.
  • social listeningTracking what people say online about a brand, its competitors or a topic, including posts that do not tag the brand directly.

More terms: Engagement and Reach

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