Okuzeka
Social Media & Content Creation vocabulary · Engagement and Reach

Paid reach

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, paid reach means: The number of distinct people or accounts exposed to content through paid promotion during a stated period.

In Turkish: ücretli erişim

How it is used

Report paid reach separately from impressions; the same person may see several paid displays.

Example sentences

  1. Paid reach increased after we expanded the campaign's audience.

    Paid promotion exposed the content to more distinct accounts.

  2. The report distinguishes paid reach from repeated ad impressions.

    People reached and total displays are different counts.

Common collocations

  • measure paid reach
  • increase paid reach
  • organic reachThe number of people who see your content without you paying to promote it, for example through followers, shares, search or recommendations.
  • impressionOne display of a piece of content on someone's screen; every time a post is shown, even to the same person, counts as one impression.

More terms: Engagement and Reach

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: