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Social Media & Content Creation vocabulary · Engagement and Reach

Ad recall

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, ad recall means: Whether, or how often, people remember seeing an advertisement after being exposed to it.

In Turkish: reklam hatırlanırlığı

How it is used

Researchers measure ad recall through a stated method; recall lift is a change in recall, not recall itself.

Example sentences

  1. The survey measured ad recall a week after the campaign.

    Participants are asked whether they remember the advertisement.

  2. High ad recall did not translate into more product inquiries.

    Remembering an advertisement differs from taking action.

Common collocations

  • measure ad recall
  • ad recall study
  • brand liftA measured improvement in brand awareness, recall, or attitudes associated with an advertising campaign.
  • analyticsThe data and tools that show how an account and its content perform, such as reach, views, engagement and audience details.

More terms: Engagement and Reach

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