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Sales & Retail vocabulary · Sales Process & Pipeline

Revenue operations

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, revenue operations means: The coordination of processes and data across sales, marketing and customer teams to support the full revenue lifecycle.

In Turkish: gelir operasyonları

How it is used

Often shortened to RevOps; use when coordination extends across teams rather than only within sales.

Example sentences

  1. Revenue operations aligned the lead handoff rules with the customer renewal records.

    The scope links acquisition and continuing customer business.

  2. Our revenue operations review found that marketing and sales counted new customers differently.

    Shared definitions are needed to compare results across functions.

Common collocations

  • revenue operations team
  • revenue operations strategy
  • lead generationThe work of finding and attracting new potential customers, through activities such as events, ads, content, cold outreach and referrals.
  • renewalThe act of extending a contract or subscription for another period when the current one ends, or the new contract itself.

More terms: Sales Process & Pipeline

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