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E-commerce vocabulary · Shipping and Fulfillment

Order routing

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, order routing means: Assigning an order or its items to an appropriate location for fulfillment according to operational rules.

In Turkish: sipariş yönlendirme

How it is used

Operations teams set order routing rules using factors such as available stock, location and fulfillment capacity.

Example sentences

  1. Order routing sent the purchase to the warehouse closest to the delivery address.

    The system chooses where the order should be fulfilled before picking begins.

  2. We changed order routing so the overloaded branch would receive fewer online orders.

    Capacity can influence assignment even when the branch has sufficient stock.

Common collocations

  • order routing rules
  • automated order routing
  • order routing logic
  • fulfillmentAll the work needed to get an order to the customer after it is placed: storing stock, picking and packing the items and handing the parcel to a carrier.
  • warehouseA large building where a business stores its products and where orders are picked, packed and prepared for shipping.

More terms: Shipping and Fulfillment

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