Okuzeka
Business English vocabulary · Negotiations

Sweeten the deal

Meaning in business english, with examples

phraseCommon term

In business english, sweeten the deal means: To add something extra to an offer so the other side is more likely to accept it.

In Turkish: teklifi daha cazip hâle getirmek

How it is used

Common in sales, hiring, procurement, and partnerships. The extra benefit may be a discount, longer support, faster delivery, or better terms.

Example sentences

  1. To sweeten the deal, the vendor added six months of support at no extra cost before we signed.

    The phrase shows that the vendor improved the offer with an added benefit to encourage acceptance.

  2. HR tried to sweeten the deal by offering a training budget when the candidate asked for a higher salary.

    Here, the extra training budget works as a non-salary incentive designed to make the offer more appealing.

Common collocations

  • sweeten the deal with a discount
  • sweeten the deal for the client
  • sweeten the deal slightly
  • dealAn agreement between two or more sides, especially a business arrangement to buy, sell or work together on agreed terms.
  • proposalA formal plan or offer, written or spoken, that is put forward for others such as a client or management to consider and accept.

More terms: Negotiations

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: