Move the goalposts
Meaning in business english, with examples
In business english, move the goalposts means: To change the conditions for success or agreement after others have begun trying to meet them.
In Turkish: iş başladıktan sonra başarı koşullarını değiştirmek
How it is used
Informal and usually critical. Use it for shifting acceptance criteria, not simply any agreed change to a project's scope.
Example sentences
The client cannot move the goalposts after we have completed every item in the agreed checklist.
The complaint is that completed work is being judged against newly introduced requirements.
If we move the goalposts each month, staff will not know what performance earns a bonus.
Repeated changes make the reward criteria unpredictable for the people trying to meet them.
Common collocations
- keep moving the goalposts
- accuse someone of moving the goalposts
Related terms
More terms: Negotiations
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