Turnaway
Meaning in tourism & hospitality, with examples
In tourism & hospitality, turnaway means: A booking request the hotel cannot accept, usually because rooms are unavailable, restrictions apply, or the requested product is not open to sell.
In Turkish: geri çevrilen talep
How it is used
Used in reservations and revenue reports to track lost business. Teams log turnaways by date, segment, and reason to improve pricing and inventory decisions.
Example sentences
Reservations recorded 18 turnaways for Saturday after the website closed the last standard room at 6 p.m.
Here the term means requests the hotel could not accept once standard-room availability had been sold or closed.
By reviewing turnaway data, the revenue manager noticed repeated demand for family rooms during the school holiday period.
In this sentence, the term provides evidence of unmet demand, helping the hotel see what business it is losing.
Common collocations
- record a turnaway
- turnaway report
- turnaway data
- turnaway reason
Related terms
More terms: Reservations & Rates
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