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Social Media & Content Creation vocabulary · Engagement and Reach

Dwell time

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, dwell time means: The length of time a user stays with a page or item before moving away, as measured by a particular system.

In Turkish: içerikte kalma süresi

How it is used

Used in attention analysis; measurement methods differ, and time on screen does not prove active attention.

Example sentences

  1. The illustrated guide recorded longer dwell time than the short notice.

    Users remained with one item for a longer interval.

  2. We compared dwell time using the same tracking method.

    Consistent measurement is needed for a useful comparison.

Common collocations

  • measure dwell time
  • average dwell time
  • analyticsThe data and tools that show how an account and its content perform, such as reach, views, engagement and audience details.
  • engagementAll the ways people interact with your content, such as liking, commenting, sharing, saving or clicking.

More terms: Engagement and Reach

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