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Management & Leadership vocabulary · Strategy and Planning

Strategic group

Meaning in management & leadership, with examples

nounAdvanced term

In management & leadership, strategic group means: A set of firms in an industry that follow similar strategic approaches or compete with comparable positions.

In Turkish: stratejik grup

How it is used

Use to compare firms within an industry by choices such as price, service level or geographic coverage.

Example sentences

  1. The study placed budget hotels and luxury resorts in different strategic groups.

    Firms in one broad industry can pursue substantially different competitive positions.

  2. Moving into a new strategic group required more than changing the brand's advertising.

    A competitive position depends on underlying strategic choices as well as messaging.

Common collocations

  • strategic group analysis
  • strategic group map
  • strategyA long-term plan that sets out where an organisation wants to go and the main choices it will make to get there, such as which markets to enter and what to stop doing.
  • competitive advantageSomething that allows a company to do better than its competitors, such as lower costs, a stronger brand, better technology or more skilled people.

More terms: Strategy and Planning

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