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Management & Leadership vocabulary · Strategy and Planning

Horizon scanning

Meaning in management & leadership, with examples

nounAdvanced term

In management & leadership, horizon scanning means: A systematic search for early signs of developments that could affect an organisation in the future.

In Turkish: ufuk taraması

How it is used

Use for collecting emerging signals across technology, society or markets before their implications are clear.

Example sentences

  1. Our horizon scanning picked up small changes in how younger customers use repair services.

    Weak early signals are noticed before they become an established market trend.

  2. The strategy team shares a horizon scanning bulletin with regional managers each quarter.

    A recurring scan supplies emerging information for strategic discussion.

Common collocations

  • conduct horizon scanning
  • horizon scanning exercise
  • SWOT analysisA planning tool that lists an organisation's internal strengths and weaknesses and the external opportunities and threats it faces, used before making strategic choices.
  • strategyA long-term plan that sets out where an organisation wants to go and the main choices it will make to get there, such as which markets to enter and what to stop doing.

More terms: Strategy and Planning

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