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Game Development vocabulary · Publishing & Release

Go gold

Meaning in game development, with examples

phraseCommon term

In game development, go gold means: When a game goes gold, its final release version is finished and approved, ready to be manufactured on discs or distributed to stores.

In Turkish: gold olmak, son sürümün onaylanması

How it is used

Studios announce 'we've gone gold' on social media as a big moment before launch. The phrase comes from the gold-colored master discs that were once sent for copying. Today a day-one patch often follows.

Example sentences

  1. We've officially gone gold! The game is out on March 3.

  2. The game went gold two weeks before launch, but we kept fixing bugs for a day-one patch.

Common collocations

  • have gone gold
  • gold master
  • gold build
  • announce going gold
  • betaThe stage after alpha when the game's content is complete and the team focuses on fixing bugs and polishing; also a public or closed test of that version.
  • certificationThe process in which a console maker tests a game against its technical rules before allowing it to be released on its platform.
  • patchAn update released for a game after launch that fixes bugs, improves performance, changes balance or adds small features.
  • milestoneAn agreed point in development when specific work must be delivered and reviewed, such as a playable demo, alpha or beta; publishers often pay the studio per milestone.

More terms: Publishing & Release

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