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Tourism & Hospitality vocabulary · Travel Agencies & Tour Operators

Familiarization trip

Meaning in tourism & hospitality, with examples

nounCommon term

In tourism & hospitality, familiarization trip means: A trip arranged so travel professionals can experience a destination or product before selling or promoting it.

In Turkish: tanıtım ve ürün tanıma gezisi

How it is used

Often called a fam trip; used for agent training and product inspection, not ordinary customer holidays.

Example sentences

  1. The agents joined a familiarization trip to inspect the new hotels before selling summer packages.

    The visit builds first-hand product knowledge for future sales.

  2. After the familiarization trip, she could explain which excursions suited families with young children.

    Experiencing the excursions helps the agent match products to travellers.

Common collocations

  • host a familiarization trip
  • familiarization trip itinerary
  • travel agentA person whose job is to plan and sell trips, hotel stays, flights and tours to customers, usually working for a travel agency.
  • itineraryA detailed plan of a trip or tour that shows where travellers will go, in what order and at what times.

More terms: Travel Agencies & Tour Operators

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