Okuzeka
Politics & Government vocabulary · Campaigns and Public Opinion

Swing voter

Meaning in politics & government, with examples

nounCommon term

In politics & government, swing voter means: A voter who does not always support the same party and may change their choice from one election to the next, so campaigns work hard to win them.

In Turkish: kararsız seçmen, değişken seçmen

How it is used

Used in campaign strategy and election analysis. Parties target swing voters with specific messages, and close elections are often said to be decided by them. A swing is the change in support between two elections, and a swing seat or swing state could go either way.

Example sentences

  1. Both campaigns are focusing on swing voters in the suburbs.

  2. Many swing voters decide only in the last week before the election.

Common collocations

  • target swing voters
  • win over swing voters
  • swing seat
  • swing state
  • voterA person who has the legal right to vote in an election, or who actually votes in one.
  • campaignA planned series of activities, such as speeches, advertisements and meetings with voters, that a candidate or party carries out to win an election.
  • opinion pollA survey in which a sample of people are asked questions to find out what the public thinks, for example which party they intend to vote for.
  • electorateAll the people in a country or area who have the right to vote in an election.

More terms: Campaigns and Public Opinion

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