Paywall

How it is used

Product teams design, test and optimize paywalls, and talk about soft paywalls, which can be closed, and hard paywalls, which cannot. Store rules expect the paywall to show prices and renewal terms clearly.

Example sentences

1. We moved the paywall to the end of onboarding, and trial starts doubled.

2. Apple asked us to show the full yearly price on the paywall.

Common collocations

• show a paywall
• hard paywall
• soft paywall
• paywall test

Related terms

• subscriptionA purchase that gives users access to content or features for a period, such as a month or a year, and renews automatically until they cancel it.
• free trialA period, such as 7 or 14 days, during which users can try paid features for free before the subscription starts charging them.
• in-app purchaseSomething a user buys inside an app, such as extra features, game coins or a subscription, paid through the App Store or Google Play.
• freemiumA business model in which the basic app is free and users pay for extra features, more content or the removal of ads.

This word in other fields

The same English word can have a different meaning in another field:

• paywall · Journalism & Media

More terms: In-App Purchases and Monetization

• receipt validation