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Mobile App Development vocabulary · In-App Purchases and Monetization

Free trial

Meaning in mobile app development, with examples

nounCore term

In mobile app development, free trial means: A period, such as 7 or 14 days, during which users can try paid features for free before the subscription starts charging them.

In Turkish: ücretsiz deneme, ücretsiz deneme süresi

How it is used

Users start a free trial, and it converts to a paid subscription unless they cancel in time. Apple treats it as a type of introductory offer, and Google Play as a free trial offer on a subscription; teams track the trial-to-paid conversion rate closely.

Example sentences

  1. We changed the free trial from three days to seven, and conversions went up.

  2. The paywall should say clearly when the free trial ends.

Common collocations

  • start a free trial
  • 7-day free trial
  • free trial ends
  • trial-to-paid conversion
  • subscriptionA purchase that gives users access to content or features for a period, such as a month or a year, and renews automatically until they cancel it.
  • paywallA screen that blocks premium content or features and shows the paid options, such as subscription plans, that users must choose to continue.
  • freemiumA business model in which the basic app is free and users pay for extra features, more content or the removal of ads.
  • in-app purchaseSomething a user buys inside an app, such as extra features, game coins or a subscription, paid through the App Store or Google Play.

More terms: In-App Purchases and Monetization

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