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Management & Leadership vocabulary · Decision Making

Data-driven

Meaning in management & leadership, with examples

/ˈdeɪtə ˌdrɪvən/adjectiveCommon term

In management & leadership, data-driven means: Based on the analysis of facts and figures rather than on opinion, habit or intuition; used about decisions, company cultures and organisations.

In Turkish: veriye dayalı, veri odaklı

How it is used

A popular word in strategy and management: data-driven decisions, a data-driven culture, a data-driven company. Managers are expected to back up proposals with numbers. The opposite is often described as going with your gut feeling.

Example sentences

  1. We want to be more data-driven, so every proposal now needs supporting figures.

  2. Data-driven decisions are only as good as the data behind them.

Common collocations

  • data-driven decisions
  • data-driven culture
  • data-driven approach
  • become more data-driven
  • decision-makingThe process of choosing between different options, including collecting information, weighing risks and benefits, and agreeing who makes the final choice.
  • gut feelingA strong belief about what is true or what to do that comes from intuition or experience rather than from facts or careful analysis.
  • KPIShort for key performance indicator: a number that shows how well a person, team or company is doing against an important goal, such as monthly sales or customer satisfaction.
  • risk assessmentThe process of identifying what could go wrong in a plan or activity, judging how likely and how serious each risk is, and deciding how to reduce it.
  • benchmarkA standard or reference point used to compare performance, such as a competitor's results or an industry average; as a verb, to make that comparison.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Decision Making

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