Okuzeka
Business English vocabulary · Business Travel and Events

Roadshow

Meaning in business english, with examples

nounAdvanced term

In business english, roadshow means: A series of business presentations or events held in different places.

In Turkish: gezici tanıtım toplantıları dizisi

How it is used

Used for investor, customer or internal presentations across locations. It describes the event series rather than travel alone.

Example sentences

  1. The sales roadshow will visit four cities to demonstrate the new equipment to local customers.

    Repeated demonstrations in different cities form the series.

  2. We adapted the roadshow presentation after the first audience asked for more practical examples.

    Feedback from one stop improves later presentations in the same series.

Common collocations

  • organize a roadshow
  • a regional roadshow
  • business tripA journey you make for your job, for example to visit clients, attend a conference or work in another office.
  • deliver a presentationTo give a formal talk to an audience, often with slides, to explain information, ideas, or results.

More terms: Business Travel and Events

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: