Trade fair

How it is used

Common in sales, manufacturing, retail, and international business. Often used with verbs like attend, exhibit at, visit, organize, and follow up after.

Example sentences

1. Our team will exhibit at the Berlin trade fair next month to meet distributors and test interest in the new packaging line.

   Here, trade fair means a formal industry event where the company can present products and speak directly with possible partners and buyers.

2. She collected forty business cards at the trade fair, then scheduled follow-up calls with the most promising suppliers.

   In this example, trade fair highlights a networking setting where many suppliers and business contacts can be reached efficiently in one visit.

Common collocations

• attend a trade fair
• exhibit at a trade fair
• international trade fair

Related terms

• business tripA journey you make for your job, for example to visit clients, attend a conference or work in another office.
• itineraryA detailed plan of a journey that lists flights, hotels, meetings and times, usually sent before a trip.

More terms: Business Travel and Events

• book
• receipt
• jet lag
• accommodation
• expense report
• reimburse
• networking
• conference venue
• event registration
• networking event