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Business English vocabulary · Negotiations

Hard sell

Meaning in business english, with examples

nounCommon term

In business english, hard sell means: A forceful and persistent attempt to persuade someone to buy or agree.

In Turkish: baskılı satış yaklaşımı

How it is used

Used critically when persuasion becomes forceful. Describe the sales approach, not the technical difficulty of selling the product.

Example sentences

  1. The client disliked the hard sell and asked for the specifications without another call about signing today.

    Repeated pressure for an immediate signature is the behaviour being criticized.

  2. Our workshop teaches representatives to explain trade-offs rather than rely on a hard sell.

    The training replaces pressure with information that supports a considered choice.

Common collocations

  • use the hard sell
  • avoid a hard sell
  • pitchA short, persuasive presentation or speech that tries to convince someone to buy a product, approve an idea or invest in a business.
  • clientA person or organization that pays a company or professional for services or advice, often over a long period.

More terms: Negotiations

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