Okuzeka
Product Management vocabulary · Prioritization

Quick win

Meaning in product management, with examples

nounCommon term

In product management, quick win means: An improvement that is cheap and fast to deliver but still brings clear value, so it is worth doing soon.

In Turkish: hızlı kazanım, kolay kazanım

How it is used

Comes from the impact versus effort matrix: high impact, low effort. New PMs often look for quick wins to build trust. Too many quick wins, however, can keep a team away from the hard, important problems.

Example sentences

  1. Fixing the confusing error message is a quick win; it takes a day and cuts support tickets.

  2. Let's start the quarter with two quick wins while discovery continues on the bigger problem.

Common collocations

  • look for quick wins
  • a few quick wins
  • deliver quick wins
  • easy quick win
  • prioritizeTo decide which work is most important and should be done first, and therefore which work will wait or will not be done at all.
  • trade-offA situation in which getting more of one thing means accepting less of another, such as releasing faster but with fewer features.
  • RICEA prioritization method that gives each idea a score based on Reach, Impact, Confidence and Effort, so that very different ideas can be compared.
  • outcomeThe change in user behavior or business results that a team's work produces, such as fewer support calls or higher retention, rather than the work itself.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Prioritization

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: