Photo opportunity

How it is used

Often shortened to photo op; the phrase can suggest a carefully managed public image.

Example sentences

1. The minister's factory visit included a photo opportunity beside the new machines.

   The arranged visual moment is distinct from the substance of the visit.

2. Reporters were offered a photo opportunity but no chance to question the board.

   An invitation to take pictures does not necessarily include interview access.

Common collocations

• stage a photo opportunity
• arrange a photo opportunity
• photo op

Related terms

• press conferenceA meeting arranged by a person or organisation where they make an announcement to journalists and usually answer their questions.
• coverageThe way the media report an event or subject, and how much attention they give it, in print, online or on air.

More terms: News Gathering and Sources

• source
• press release
• scoop
• news agency
• anonymous source
• tip-off
• embargo
• press pass
• eyewitness
• spokesperson
• statement
• fixer