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Journalism & Media vocabulary · The Press and the Media Industry

Agenda-setting

Meaning in journalism & media, with examples

nounAdvanced term

In journalism & media, agenda-setting means: The process through which media attention influences which issues the public regards as important.

In Turkish: gündem belirleme

How it is used

In media studies, distinguish influence on issue importance from telling audiences exactly what opinion to hold.

Example sentences

  1. The study examined agenda-setting by comparing prominent headlines with the issues voters named as urgent.

    The comparison concerns perceived importance rather than agreement with an editorial.

  2. Repeated coverage of water shortages gave the broadcaster an agenda-setting role in local debate.

    Sustained attention can increase the public visibility of an issue.

Common collocations

  • agenda-setting role
  • agenda-setting theory
  • media agenda-setting
  • coverageThe way the media report an event or subject, and how much attention they give it, in print, online or on air.
  • headlineThe title printed above a news story in large letters, or written at the top of an online article, that tells readers quickly what the story is about.

More terms: The Press and the Media Industry

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