Journalism & Media vocabulary · The Press and the Media Industry
Readership
Meaning in journalism & media, with examples
/ˈriːdəʃɪp/nounCommon term
In journalism & media, readership means: The people who read a particular newspaper, magazine or website, or the total number of them.
In Turkish: okur kitlesi, okur sayısı, okuyucu kitlesi
How it is used
Editors talk about building, losing or reaching a readership, and describe it as young, loyal, local or international. Marketing teams study readership surveys to understand who reads what.
Example sentences
Our readership is mostly over fifty, so we are launching a newsletter for students.
The magazine has a small but very loyal readership.
Common collocations
loyal readership
build a readership
wide readership
readership survey
Related terms
circulationThe number of copies of a newspaper or magazine that are sold or distributed, usually counted per day, week or month.
newsletterA regular email, or sometimes printed sheet, that sends a selection of news, articles or updates directly to people who have signed up for it.
paywallA system on a news website that lets only paying subscribers read some or all of its articles.
media outletAny organisation or channel that publishes or broadcasts news and information, such as a newspaper, TV channel, radio station, magazine or news website.
