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Journalism & Media vocabulary · The Press and the Media Industry

Circulation

Meaning in journalism & media, with examples

/ˌsɜːkjəˈleɪʃn/nounCommon term

In journalism & media, circulation means: The number of copies of a newspaper or magazine that are sold or distributed, usually counted per day, week or month.

In Turkish: tiraj, satış, dağıtım

How it is used

Circulation rises, falls or is audited; publishers report average daily circulation. Advertisers use it to judge reach. For websites, people talk about traffic, page views or unique visitors instead.

Example sentences

  1. The paper's circulation has fallen by a third in five years.

  2. The magazine has a circulation of around 40,000 copies a month.

Common collocations

  • daily circulation
  • falling circulation
  • circulation figures
  • audited circulation
  • mass circulation
  • readershipThe people who read a particular newspaper, magazine or website, or the total number of them.
  • tabloidA newspaper with small pages, short stories and big pictures, often focused on celebrities, crime and scandal; also a style of sensational journalism.
  • broadsheetA newspaper printed on large pages, traditionally associated with serious news, analysis and a more formal style than tabloids.
  • paywallA system on a news website that lets only paying subscribers read some or all of its articles.

This word in other fields

The same English word can have a different meaning in another field:

More terms: The Press and the Media Industry

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