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Graphic Design vocabulary · Print Production

GSM

Meaning in graphic design, with examples

/ˌdʒiː ɛs ˈɛm/abbreviationCommon term

In graphic design, GSM means: Grams per square metre: the weight of paper or card. Higher numbers usually mean thicker paper, for example 80 gsm for office paper and 350 gsm for business cards.

In Turkish: gramaj, g/m²

How it is used

Used in print quotes and paper discussions outside North America. You specify, ask for or compare GSM; people say ‘a 300 gsm card’ or ‘170 gsm silk’. Also written g/m² or gsm.

Example sentences

  1. The flyers are printed on 170 gsm silk, and the covers on 350 gsm.

  2. A higher GSM will make the brochure feel more premium but also heavier to post.

Common collocations

  • 300 gsm card
  • paper GSM
  • higher GSM
  • gsm weight
  • paper stockThe type of paper or card used for a printed piece, described by its weight, thickness, surface (coated or uncoated) and colour.
  • finishA treatment added to a printed piece to change how it looks or feels, such as matt or gloss lamination, spot UV varnish, foil or embossing.
  • offset printingA common commercial printing method in which ink is transferred from metal plates to a rubber blanket and then onto paper. It is cost-effective for large quantities.
  • proofA trial version of a design, on paper or as a PDF, that the designer and client check carefully for mistakes and colour before the full print run starts.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Print Production

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