Iterate

How it is used

Common in product and startup talk: iterate on the design, iterate quickly, fast iteration. The noun is iteration (the second iteration of the app). Founders often say they iterated many times before the product worked.

Example sentences

1. We iterate on the onboarding every two weeks, based on user recordings.

2. The first version flopped, but we kept iterating until people started paying.

Common collocations

• iterate on
• iterate quickly
• fast iteration
• next iteration

Related terms

• MVPMinimum viable product: the simplest version of a product that real customers can use, built quickly to test whether the idea solves their problem.
• lean startupA method of building a company by testing ideas quickly with real customers in a build, measure, learn cycle, instead of following a long, fixed plan.
• prototypeAn early model of a product, often incomplete or not fully working, made to test an idea, show how something will look or collect feedback.
• pivotTo change a basic part of your business, such as the product, the customer group or the way you make money, because the original plan is not working.
• validateTo check with real evidence, such as customer interviews, sign-ups or pre-orders, that an idea, a problem or a business assumption is true.

This word in other fields

The same English word can have a different meaning in another field:

• iterate · Software Engineering
• iterate · UX/UI Design
• iterate · Product Management

More terms: MVP & Product-Market Fit

• product-market fit
• customer discovery
• early adopter