BATNA
Meaning in business english, with examples
In business english, BATNA means: The best available course of action if the current negotiation produces no agreement.
In Turkish: anlaşma sağlanamazsa en iyi alternatif
How it is used
Short for best alternative to a negotiated agreement. Use it when comparing a proposed deal with what you can actually do without that deal, not an imagined perfect outcome.
Example sentences
Our BATNA is to renew the current lease for six months if the new landlord rejects our terms.
The alternative is a specific available action outside the new lease negotiation.
A second supplier improved our BATNA because we no longer depended on a single delivery offer.
A credible alternative source reduces dependence on the current negotiating partner.
Common collocations
- identify your BATNA
- strengthen your BATNA
Related terms
More terms: Negotiations
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