Psychology vocabulary · Cognition and Perception

Heuristic

Meaning in psychology, with examples

/hjʊˈrɪstɪk/nounCommon term

In psychology, heuristic means: A mental shortcut or rule of thumb that allows quick judgements and decisions with little effort, but can lead to systematic errors.

In Turkish: buluşsal yöntem, zihinsel kestirme, sezgisel kural

How it is used

Associated with Amos Tversky and Daniel Kahneman's research on judgement under uncertainty. Well-known examples are the availability, representativeness and anchoring heuristics. It is also used as an adjective (heuristic value).

Example sentences

  1. The availability heuristic makes plane crashes seem more common than they really are.

  2. Heuristics usually work well, which is why we rely on them so much.

Common collocations

  • availability heuristic
  • representativeness heuristic
  • rely on heuristics
  • heuristics and biases

More terms: Cognition and Perception

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