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Mobile App Development vocabulary · App Stores, Builds and Releases

ASO

Meaning in mobile app development, with examples

abbreviationCommon term

In mobile app development, ASO means: App Store Optimization: improving an app's store page, such as its title, keywords, screenshots and ratings, so it ranks higher in search and gets more downloads.

In Turkish: uygulama mağazası optimizasyonu, ASO

How it is used

Often described as 'SEO for apps', and it applies to both the App Store and Google Play. ASO specialists work on keywords, localized listings and A/B tests of icons and screenshots, and follow keyword rankings and conversion rates.

Example sentences

  1. After the ASO work, we rank in the top five for 'budget planner' in Turkey.

  2. Our ASO agency suggested changing the subtitle and the first two screenshots.

Common collocations

  • ASO strategy
  • ASO keywords
  • improve ASO
  • ASO specialist
  • store listingThe page for an app in an app store, with its name, icon, description, screenshots, ratings and other information that helps users decide to download it.
  • app iconThe small image that represents an app on the home screen, in the store and in the settings; it is often the first thing users notice.
  • App StoreApple's official store where users find, buy and download apps for the iPhone, iPad and other Apple devices.
  • Google PlayGoogle's official store for Android apps and games, where developers publish their apps and users download and update them.

This word in other fields

The same English word can have a different meaning in another field:

More terms: App Stores, Builds and Releases

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