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Mobile App Development vocabulary · Permissions, Privacy and Security

App Tracking Transparency

Meaning in mobile app development, with examples

nounAdvanced term

In mobile app development, App Tracking Transparency means: Apple's privacy framework, introduced in iOS 14.5, that requires apps to ask users for permission before tracking them across other companies' apps and websites.

In Turkish: Uygulama Takip Şeffaflığı, ATT

How it is used

Usually shortened to ATT. Apps show the system prompt asking to 'track your activity', and only if the user allows it can they read the device's advertising identifier (IDFA). Marketing teams talk about ATT opt-in rates and their effect on measuring ad campaigns.

Example sentences

  1. Since App Tracking Transparency, we can't match most iOS installs to our ad campaigns.

  2. We show a short explanation screen before the App Tracking Transparency prompt.

Common collocations

  • ATT prompt
  • ATT opt-in rate
  • IDFA
  • allow tracking
  • permissionThe user's approval that an app needs before it can use sensitive features or data, such as the camera, location, contacts or notifications.
  • privacy policyA public document that explains what personal data an app collects, why it collects it, who it is shared with and how users can control it.
  • opt inTo choose actively to take part in something, such as receiving notifications or sharing data; the opposite is to opt out.
  • analyticsData about how people use an app, such as which screens they open and where they leave, collected as events to understand behavior and measure features.

More terms: Permissions, Privacy and Security

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