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Management & Leadership vocabulary · Change Management

Burning platform

Meaning in management & leadership, with examples

nounAdvanced term

In management & leadership, burning platform means: A situation presented as making continued inaction untenable and creating urgency for major change.

In Turkish: acil değişim zorunluluğu

How it is used

A dramatic management metaphor; use with care because exaggerated crisis language can undermine trust.

Example sentences

  1. The loss of the main contract became a burning platform for changing the firm's business model.

    The event makes continuing the existing approach difficult to justify.

  2. Staff questioned the director's burning platform argument because the supporting figures were unclear.

    A claim of urgency can be examined rather than accepted automatically.

Common collocations

  • burning platform for change
  • create a burning platform
  • change managementThe planned way an organisation prepares, supports and guides people through a major change, such as a new system or a merger, so that the change is accepted and lasts.
  • buy-inReal agreement with and support for a plan or decision from the people it affects, so that they actively help to make it work.

More terms: Change Management

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