Fulfillment

How it is used

A key word in e-commerce. Online sellers handle fulfillment in-house or use a fulfillment center or a 3PL, and marketplaces offer their own fulfillment programmes. The British spelling is 'fulfilment'.

Example sentences

1. We outsourced fulfillment so that our team can focus on marketing.

2. Order fulfillment slows down during the Black Friday peak, so we hire temporary staff.

Common collocations

• order fulfillment
• fulfillment center
• e-commerce fulfillment
• outsource fulfillment

Related terms

• pickingThe warehouse task of taking the right items in the right quantities from their storage locations to fill customer orders.
• 3PLShort for third-party logistics: an outside company that a business hires to run part of its logistics, such as warehousing, transport or order fulfillment.
• last mileThe final stage of delivery, from a local depot or hub to the customer's door, often the most expensive and complex part of the journey.
• reverse logisticsThe flow of goods back from customers to the seller or manufacturer for returns, repair, reuse, recycling or disposal.
• distribution centerA warehouse designed to move goods quickly on to stores, customers or other locations rather than to store them for a long time.

This word in other fields

The same English word can have a different meaning in another field:

• fulfillment · E-commerce

More terms: Distribution and Delivery

• dispatch
• pick up
• proof of delivery