Journalism & Media vocabulary · Interviews and Quotes
Vox pop
Meaning in journalism & media, with examples
/ˌvɒks ˈpɒp/nounCommon term
In journalism & media, vox pop means: A set of very short interviews with ordinary people in a public place, asking them all the same question about a current topic.
In Turkish: sokak röportajı, vox pop
How it is used
Used in radio, TV and online video to show a range of public reactions. Reporters do or go out for a vox pop. It shows opinions, not statistics, so it should not be presented as representative.
Example sentences
Can you do a quick vox pop at the market about the new bus fares?
The vox pop showed that most shoppers had not heard about the change.
Common collocations
do a vox pop
radio vox pop
street vox pop
vox pops
Related terms
interviewA meeting or conversation in which a journalist asks someone questions to get information, opinions or quotes for a story or programme; also the published or broadcast result.
soundbiteA short, memorable phrase or clip taken from a longer speech or interview and used in a news report.
intervieweeThe person who answers the questions in an interview, as opposed to the interviewer, who asks them.
quoteThe exact words that someone said or wrote, repeated in a story inside quotation marks; as a verb, to repeat someone's words and say who said them.
