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Graphic Design vocabulary · Colour Theory

HEX code

Meaning in graphic design, with examples

/ˈhɛks ˌkoʊd/nounCore term

In graphic design, HEX code means: A six-character code starting with #, such as #E63946, that defines an exact screen colour using hexadecimal numbers for its red, green and blue values.

In Turkish: HEX kodu, renk kodu

How it is used

Used when sharing colours with developers, in brand guidelines and in design tools. You copy, send or check a HEX code; people also say hex value or just ‘the hex’.

Example sentences

  1. Can you send me the HEX code for the brand blue? The developer is using a slightly different shade.

  2. The guidelines list a HEX code, RGB and CMYK values for every brand colour.

Common collocations

  • send the HEX code
  • copy the HEX code
  • HEX value
  • brand colour codes
  • RGBRed, green and blue: the three colours of light that screens mix to show every colour. It is the colour mode for websites, apps, social media and video.
  • colour paletteThe limited set of colours chosen for a project or brand, usually with main colours, supporting colours and neutrals, so that all designs look consistent.
  • brand guidelinesA document that explains how to use a brand's logo, colours, typefaces, images and tone correctly, so that everyone who works with the brand produces consistent designs.
  • CMYKCyan, magenta, yellow and key (black): the four ink colours used in most colour printing. Mixing them in small dots creates the full range of printed colours.

More terms: Colour Theory

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