Upfronts

How it is used

Used especially in US advertising sales; the word normally appears in the plural.

Example sentences

1. The network presented its new dramas at the upfronts in spring.

   Upcoming programmes are promoted before the season begins.

2. Buyers asked about the autumn schedule during the upfronts.

   Advertisers examine planned programming when considering purchases.

Common collocations

• attend the upfronts
• upfronts presentation

Related terms

• seriesA TV or streaming programme made of many episodes that share the same characters, subject or story.
• episodeOne part of a TV series, podcast or web series that is broadcast or released as a separate programme.

More terms: Television Formats and Series

• pilot
• season
• sitcom
• showrunner
• prime time
• reality show
• cliffhanger
• ratings
• series finale
• miniseries
• soap opera
• drama series