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Film & Television vocabulary · Television Formats and Series

Sweeps

Meaning in film & television, with examples

nounAdvanced term

In film & television, sweeps means: Traditional US television measurement periods associated with detailed audience reporting and advertising decisions.

In Turkish: özel izlenme ölçüm dönemleri

How it is used

A historically important US term; avoid assuming every current measurement system uses the same calendar.

Example sentences

  1. The archive schedule places several special episodes during sweeps.

    The historical schedule concentrates attention-seeking programmes.

  2. Our lecture explained why sweeps mattered to local television advertising.

    Audience reports influenced how advertising time was valued.

Common collocations

  • sweeps period
  • sweeps programming
  • seriesA TV or streaming programme made of many episodes that share the same characters, subject or story.
  • episodeOne part of a TV series, podcast or web series that is broadcast or released as a separate programme.

More terms: Television Formats and Series

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