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Film & Television vocabulary · Television Formats and Series

Hammocking

Meaning in film & television, with examples

nounAdvanced term

In film & television, hammocking means: Scheduling a less established programme between two popular shows to help it attract viewers.

In Turkish: güçlü programlar arasına yerleştirme

How it is used

Used in television scheduling; the surrounding programmes are meant to support the middle one.

Example sentences

  1. Hammocking placed the new sitcom between two established audience favorites.

    Both neighboring shows may help the newcomer find viewers.

  2. The scheduler rejected hammocking because the three shows served different audiences.

    Audience compatibility matters to the proposed scheduling effect.

Common collocations

  • hammocking strategy
  • use hammocking
  • seriesA TV or streaming programme made of many episodes that share the same characters, subject or story.
  • episodeOne part of a TV series, podcast or web series that is broadcast or released as a separate programme.

More terms: Television Formats and Series

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